‘NEXT’ WAVE IN PROMOTION
I don’t know if I’ve ever seen a book-promotion website as elaborate or clever as the one for Michael Crichton’s new genetics thriller NEXT. As you’ll see, Nextgencode is ostensibly a corporation specializing in genetics modification, for you, your children (including those unborn) and your pets. A series of TV spots – on subjects such as Permapuppies, a kids’ bug DNA kit and the endangered species known as blondes – helps sell the illusion. Mention of Crichton’s book can be found in one of the news items, and that’s it. I almost wish I had stumbled onto the site not knowing what it was, and now I’ve just spoiled it for you, too.
YOUR HOLIDAY SHOPPING DILEMMA … SOLVED!
Worry not about braving cold weather and long lines to shop for friends and family this Christmas/Hannukah/Kwanzaa season. Get them an Amazon gift certificate and they can use it to buy books, CDs, DVDs, video games, electronics, toys, clothes, shoes, jewelry, food, tools and tons more. There. You’re done. You’re welcome.
FINE, BE THAT WAY
Or if you insist on doing it the old-fashioned way, at least save some buckage by using this Borders coupon, through Dec. 6. –Rod Lott
Buy it at Amazon.
Discuss it in our forums.
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